Essaouira Mogador Association, founded in 1999 by André Azoulay, advisor to the King. The association works to promote cultural history in Essaouira and across the borders.
Its headquarters, in Dar Souiri, is a cultural centre open to all and hosts many events such as exhibitions, concerts and screenings. Courses in Arabic and Spanish are also available.
Essaouira Mogador Association is the partner of the biggest events and festivals in the city, such as Gnaoua Festival.